Enabling Business Strategy Through Information Technology

No matter size and industry, every enterprise is dependent upon i . t, and should have a technique for how to employ it, especially when the internet grows more pervasive. I . t technique is an enabler of economic strategy. Not alone must an enterprise manage relationships using its constituencies, but it should be capable of get in touch with them electronically through data arteries — information supply, value, and demand chains. The data supply and demand chains are external; the knowledge value chains are internal.


An i . t . method an extraordinary case functional strategy because every function in the enterprise requires electronic information delivery capabilities, and quite a few require electronic process control also. In very big enterprises, strategy could possibly be formulated at both enterprise and organizational unit levels.

As websites including Facebook, LinkedIn, MySpace, Plaxo, and Twitter be a little more pervasive running a business, linkages between application systems and databases and social media websites may be more crucial that you enable constituencies to convey both collaboratively and cooperatively. Equally as email has developed into a primary way of communication between enterprises and also their constituencies, so will social networking sites specifically advertising and ecommerce.

Business intelligence information enable you to identify opportunities for competitive advantage. However, information technology itself can be an enabler of competitive advantage, particularly when there are actually opportunity to digitize products or deliver information products electronically. In these cases, business approach is inseparable from information technology strategy.

I . t . comprises the analytical and operational application systems, databases, and technical infrastructure (hardware and networks) of any enterprise. Not all the computer technologies are information based. Computer systems is commonly used for process control applications in special purpose equipment. However, connectivity is very important as applications become more integrated. As digital construction and manufacturing practices develop through such technologies as computer-aided design/computer-aided manufacturing (CAD/CAM), the processes, the control of processes, as well as the products and services delivered by processes all depend on information technology for connectivity.

One example is, in the manufacturing industry, not only will design and manufacturing work be conducted through integrated CAD/CAM processes with electronic linkages to carriers, like FedEx and UPS, although the entire project and process management activities could be monitored electronically from ideation to product delivery.

Through technologies like electronic data interchange and electronic funds transfer, data and both digital and information products flow through information supply and demand chains in parallel to material supply and product and/or service demand chains. Around the enterprise, data flows through information value chains from supply chains and also to demand chains.


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