A few executive roundtables on open innovation conducted around the us and in the uk at the end of 2008 generated much debate. Nevertheless, common themes developed around questions managing implementation, conflict over intellectual property, creating open innovation networks, and creating measurement systems. Here are my answers to the top level Five Questions in Open Innovation:
Just how do i implement open innovation inside my organization?
The largest problem with implementation is that you cannot simply copy another company. Too often a CEO mandates an open innovation initiative as it works for another company and thinks it can just be duplicated. It simply doesn’t work this way. Another issue comes as a result of the possible lack of company-wide engagement. A go-getter director initiates a software program to get a department, typically R&D, and all of those other company is indifferent or maybe protected from the alterations.
Finally, implementation relates to an intangible problem created within a company probably already in shock from lots of recent changes into the organization, rendering it unable to process an additional restructure or corporate culture adjustment.
Every company is unique and should develop an strategy to open innovation which fits its needs. Be sure that the engagements are definitely the right size. In numerous cases clients expressed remorse an open innovation project took two full quarters to implement after which came the realization the market prospect of the project is simply too small, making the open innovation effort seem trivial.
How do you assemble an effective open innovation network?
With out a network, open innovation is dead. We examined the different types of connections: solution bounty, internally prequalified, partners, suppliers, and crowd sourcing:
1. A Solution Bounty delivers a reward for offering a strategy to a unique question. In the positive side, it is easy to establish using a third-party, and typically you can find a really many innovators connected. Many of the disadvantages include the tendency towards innovation against specification that may be too myopic. And transparent problem briefs signal strengths and weaknesses in your competitors.
2. Internally Prequalified typically exist in the most significant companies in OI. IP issues are handled upfront plus the framework supports innovation-against-specification and mission innovation depending on the closer engagements in between the client and members.
3. Partners typically are abundant in resources in contrast to typical small innovators, and they are generally very likely to imagine bigger and comprehend the innovation mission. Some detractors with engaging partners are the danger the partner can claim the joint project and you find yourself boxed out. Also, make sure IP issues are addressed in advance.
4. Suppliers have inside understanding of your strategy, and ideally, will probably generate disruptive technology. Supplier relationships are likely to mitigate IP issues, too. Should they value your online business, these people have a lot to reduce if something fails. So normally, suppliers will not squabble over IP so they can maintain client relationships.
5. Not all businesses have strong opportunities in Crowd Sourcing. For anyone who is in this business, crowd sourcing builds customer loyalty and practical understanding of your value proposition. The primary detractor is the cost connected to managing customer-feedback processes.